Wii still leads brand perception study

The latest update to BrandIntel's ongoing brand perception survey of the new crop of video game consoles finds the Nintendo Wii leading the pack. The data is compiled from criteria including general appeal, purchase intent and brand image in order to track consumer impressions. The Wii was the most talked-about console, leading the Sony PlayStation 3 by 12 percent and generating more than double the amount of conversations than the older Microsoft Xbox 360 does. Factors like price and the fun-to-play factor helped the Wii maintain the lead, although perceptions had cooled as availability has been limited.

More bad news for Sony as the PS3 continues to generate negative conversations due to the high price tag, plague-filled development and launch, and the highly debated merits of the graphics. In particular, conversations about the graphic capability of the console rank lower than those for the Xbox 360. On that same token, the Xbox 360 has indeed benefited from the shortage of Wii consoles, and its strong lineup of games has generated positive consumer discussion.

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